Bibliophilia: Whole Earth Catalog

Take a Sears-Roebuck catalog, cross it with the hippie ethos, and add a large dose of product recommendations. WEC blazed a new trail. Photo, July 2025. Catalogs, Summer 1972 and sometime in 1994.

When I headed off to college in 1972 my curiosity led me to enroll in an experimental education program funded by the Ford Foundation. I hope to write of that someday, but today we consider two peculiar residents of my library: two editions of The Whole Earth Catalog. Being 18 in 1972, I didn’t exactly participate in “The Sixties” which meant I hadn’t heard of The Whole Earth Catalog until it appeared on the textbook list for that experimental program I’d enrolled in. What is it and why am I making a big deal about it? Is this just some oldster nostalgia trip? Maybe, but I think it’s much more than that.

The WEC basically laid the groundwork for what today is Wirecutter and everything like it, except…what if Wirecutter had a hefty dose of social awareness ethos baked in? And what if there were no suspicions that Wirecutter and websites like it make decisions partially based on monetary reward? Before The WEC, I’m unaware how one could have gone to a single source for information, evaluations, and recommendations on a number of topics. Everything one needed know about consuming involved a physical trip to interface with salespeople. In certain cases one could consult a dedicated publication for audio equipment, say, or fashion, but sooner or later one needed to go to a store to buy something. If I wanted information about high quality stereo equipment, I went to Huppin’s Hi-Fi downtown where all the audiophiles (a.k.a., stereo gearheads) gathered and had all the information. When one wanted furniture, one headed to a furniture store or several and bought the best of whatever you saw. The same with clothes, garden tools, hardware, books, cars, pretty much anything. Who knew if it was good? Who knew if the price here was as good as there? If you ordered something, like a car with all the options in your favorite color, you started at a dealership. Everything filtered through the salespeople.

But the WEC gathered its recommendations for just about everything which interested the Peace Generation (or whatever you want to call us), told you why it represented the best you could buy, and gave information about how to get it. Or as the Function statement on the very first page of The Last WEC said , “The WHOLE EARTH CATALOG functions as an evaluation and access device. With it, the user should know better what is worth getting and where and how to do the getting.” This “last” edition didn’t have a table of contents. After page two told you how to get the stuff, and other tips, the third page launched right into “Whole Systems” and starting with the subsection Buckminster Fuller (anything dealing with Buckminster Fuller, a near-god of social planning). Other sections dealt with land use, industry, craft, community, nomadics, communication, and learning. These were loosely defined: subsections in Learning include “Thinking,” “Serendipity,” “Psychology,” and “Free Schools”. Additionally, the lower right corner of all right-hand pages from Page 9 onward contained the story “Divine Right’s Trip” where the main character, Divine Right, experiences many adventures of the time until he lands on the Whole Earth Catalog at the very end, a sort of gold-at-the-end-of-the-rainbow thing.

I could write pages and pages about the WEC to little effect on anyone who hasn’t seen it. In its way it picked up the tradition of the old Sears-Roebuck catalogs which allowed people living in the backwaters of America to buy through the mail most of the things they could ever want for their farms, their businesses, their personal health, and to clothe their bodies. (“Through the mail” • prep phrase describing movement of written communication and goods prior to delivery services such as UPS and FedEx) The S-R catalog fell onto hard times when everyone started to get electricity and cars made it easier to get to the merchants.

After navigating the remainder of the 1970’s and all of the 1980’s, issuing a few Supplements—the informal publications which came out between editions of The WEC—founder Stewart Brand and crew decided a new edition needed to be published. Those 20 years saw the introduction and rise of the personal computer, for one thing, and the starry-eyed, inchoate idealism of The Sixties had given way to a gritty, in-the-trenches attitude by the early 90’s. Most of the casual members of the Peace Generation had left the ranks, lured by money, security, and mere existence. The title page of The Millennium Whole Earth Catalog quoted Brand from 1969: “We are as gods and might as well get good at it,” before explaining that good things performed by governments and other large bodies were being obscured by “gross defects”; a rising personal power needed a guide to the new tools making this possible.

Two random samples from The WEC shall suffice, one from each.

Opening The Last Whole Earth Catalog to pages 36-37, I find myself in the middle of a five-page description of something called Liferaft Earth. I’ve no personal knowledge of this, and I’m not reading all five pages of very tiny print (looks like 6-8pt type; it varies because consistency was not a strong point for The WEC). It appears to be about making sure everyone on the planet has enough to eat. Here’s a snippet from the top of the second column of page 35…

The following five pages chronicles a week-long event sponsored and organized by the CATALOG in October 1969.

Richard Brautigan saw the end of it. The beginning of it was three days I spent alone on a train with excellent hash and Paul Ehrlich’s Population Bomb. Ehrlich had been a teacher of mine, back in his butterfly and my tarantula days, so I knew to believe him.

—SB

“SB” was Stewart Brand who created and led the WEC publication team. Incidentally, in looking for a formal description of his title/role, I discovered the entire Last WEC was composed using an IBM Selectric typewriter. I didn’t find his role.

I left a bookmark in the Millennium edition long ago. Opening to this page brought me to the Communications section/Writing subsection. An article preceding the tools for and about writing begins, “We are swimming in a great polluted sea of language, and we wonder why we can’t write.” How much more so now! It continues:

We wonder why we don’t want to read. Even worse, we cease to wonder; we just don’t do it. It’s as though it didn’t matter anymore.

As though hammers didn’t matter; as though air didn’t matter; as though horses and balloons had disappeared.

It’s not a hardware problem; it’s not a brain-wire problem. It’s a writing problem. It’s software, it’s soft words, it’s swampish bureaucratic slide-down of mush-mouthed ass-covering prose that promotes long term despair in humans.

—Jon Carroll

This appears on page 242 of 384 pages in a book measuring 11×14.5 inches in fonts rarely bigger than 8pt. You can see how one would get lost in there, and how part of him would never come back out. Which is why more than fifty years later they remain on my bookshelves despite the hundreds (thousands?) which have not withstood the journey.

Goodbye, June

Eastern carpenter bee working the beebalm. June 2025.

I opened the month shooting photos of the beebalm with a swallowtail butterfly on it. This photo is from the same set. The swallowtails, bumblebees, and little tiny bees I haven’t identified yet all had to work around the behemoths of the flowers, the carpenter bees. At 1.25-1.50 inches (or more!) they pretty much go where they want to. Now the beebalm has slowly dropped all those fuchsia-colored petals. (Or are they petals? I don’t know much about plants.) All that remains are the ball in the center, still suspended on those long stems. Our new visitors love these: goldfinches. They flit from flower to flower, their nearly weightless bodies hardly making the stems bend at all. It seems too soon for seeds, but what do I know?

Summer temperatures, documented a few days back, will continue for the near term future. Americans look forward to celebrating Independence Day on Friday, the 249th of our country’s existence. In these muddled times, I wonder what that will bring. Meanwhile, the business of life marches on, from the mundane (it’s Gather the Garbage Day) to the inconvenient (workers coming to work on the leak in the bathroom shower) to the calm and simple (my wife returned from a coastal sojourn yesterday afternoon; this day will be our first together in a week).

Have a truly blessed day, y’all!

Life as a track event

I thought to make an extended metaphor about how life resembled a track event or maybe cross-country, how most of us spend the first 18 years getting in shape. When the gun sounds at 18, though, I ran into trouble because not all of us have those lovely first splits where the race seems to be a breeze and you think you could run forever. By 21, when I envisioned the first little twinge of pain, I realized that many couldn’t say that—for them the race becomes an endless drudge to be run, not at the front of the pack, but at the end of that solid bunch of runners who know they’ll never come close to winning this thing. And then I saw it isn’t a race anyway, and the metaphor petered out. If I apply this metaphor to myself I…

changed my event almost as soon as I signed up for it…
sat out the second lap…
signed up for a different event and changed that one twice before quitting the race again…
entered the original event chosen by 17-year-old me…
ran that race until I realized I just wasn’t suited for it…
trained for a different event and ran that one for a decade…
left that race, dreaming of the Perfect Event…
and fell into a nondescript event only to find my innate talents bloom

And that’s just the metaphorical telling of my career. What about love? Family? The experience of life? No matter. It was fun playing with that photo of my brother running cross-country when we both were young and naïve.

Where are we going in this handbasket?

The world is going to hell in a handbasket. This attitudinal shift remains a nearly unavoidable aspect of aging. We age and cast off following things for their own sakes. For example, fashion? Oh sure, we keep an eye on it, rotating neckties or jewelry to our favorite “it-will-come-back-into-fashion” location, but we pick and choose. Skinny, tailored suits? On this old beer-bellied bod? I think not. Hip-hugging jeans, says my wife? “I never wore them when they were in fashion decades ago!” And don’t get her started about wearing clothes which look more like lingerie than outer garments.

Everything’s going to hell. For us oldsters, new technologies get picked up as they’re convenient, and when they serve a purpose, not because they’re trendy. Consider: smart phones debuted (debatably) in 2006. I waited six years, until 2012, to get one. Even then I got it mostly because I needed a better communication tool when I started consulting. I might have picked up one eventually. I’m sure I would have been forced/enticed into it sometime before 2020…maybe. After all, I’m a techie; I like all the toys. About forty years ago I could hardly wait to upgrade my first desktop computer or for it to conk out and justify buying a new one. Now? I’m leisurely approaching the time when I’ll dig into my Windows 10 machine and tweak its registry settings to permit upgrading to Windows 11. Another old man thing: texting has proven to be a boon but it doesn’t replace email. And why trade clean, open texting for the closed gardens of WhatsApp, the-app-formerly-known-as-Twitter, or Instagram? I resisted Facebook for years, but joined ten years ago. I grew uneasy with a technology that demands everyone ‘talk’ all the time. Doesn’t someone have to listen? And how can everyone something important to say? The horrible year of 2020 pushed me to delete the account. Who wants to be sanctioned for being reasonable? (I understand getting attacked for being ‘out there’, but for being calm and objective?) My point’s drifting here, old man! It’s this: seven decades in, one learns it isn’t very important to follow every trend…or pretty much any trend.

These thoughts crept into my mind as it wandered from thinking about our church’s chorister program (elementary and junior high students who sing in the cathedral once in a while) to the pre-pubescent boys who sing at New College, Oxford, or in the Vienna Boys choir, until finally it came to rest on my own 5th and 6th grade experience of participating in All-City Chorus in Spokane, WA. This program met once or twice a week after school in the most centrally located public high school, Lewis and Clark. How did I get there? I took the bus. Due to its meandering route the trip lasted about half an hour as it drove the seven miles from my elementary school to LCHS. I can’t remember if I took the bus home, or if my father picked me up, since he worked less than a mile away and would have been leaving work about that time. My brother similarly took private clarinet lessons in an old building downtown. It housed a music store on the street level and housed offices on the second floor, one for his teacher. My brother also took the bus, catching it at the end of the block where we lived, and traveling the same amount of time and distance as I. This wasn’t unusual for 10-year-olds at the time. My mind kept wandering. I wondered how common that is now. I don’t know as a parent if I would rest easy letting my child do the same. I’m certain few if any modern parents would. Kids seem to be scheduled for most of their free time and driven by an adult to these activities. This illustrates my point, the one I wandered to this morning:

Old people experienced a different world. I don’t care which generation you’re considering, it wasn’t necessarily worse in their mind. We–any of us at any point in time–dealt with what we dealt with. Life presented itself, and we were up to date with it. We cling to some of the practices from back then, not because they’re antiquated but because they worked. We cling to the beliefs which those practices engendered. Let me explain, by way of an example, how life occurred and thus, how we think and thought. Consider the situation in which two parents decide to let their boys travel alone on a city bus after school. During the winter we left our respective music activities in the dark—Spokane lies a latitudinal degree further north than Duluth, MN, and almost three degrees further north than Bangor, ME. How could a parent allow this? First, we didn’t have two cars. Though we were comfortably middle class, it wasn’t that unusual for families to have only one car. My parents decided they could share it—Dad took the bus at least two days each week—and the money would be better saved for other things (notably our college education). Dad could have taken the bus on those music days, though, leaving Mom the car to shuttle her children.

But you see, that was just a strange notion back in the 1960’s. Kids gained in freedom when they gained in age and maturity. When we were very young, three to five years old, we were told where our boundaries were in the neighborhood. We respected them (mostly). We got to travel the block and only on our street. I got in severe trouble when I crossed the street at the end of our block and decided with a couple other kids it would be fun to roll rocks down the hillside. (It didn’t occur to me that there were cars on the road a hundred feet below us or what a rock the size of a teapot might do to a car.) When a county sheriff’s deputy delivered us to our parents, we caught a lot of hell. When we were in elementary school we wandered wooded lots, rode bicycles for miles away from our homes, and all we had to do was say, “Mom, I’m headed down to Mitch’s house!” As we neared and then entered junior high it was more like, “so where did you two wind up today?” from my mother. Our parents expected us to entertain ourselves, stay safe, and observe the behavioral rules they laid down. We did pretty good with that first part, fairly good with the second part, and…what they didn’t know didn’t hurt them, right?

Today therefore represents a path to perdition, always, for every old person. I stay optimistic generally (and the further I look into the future), but many things worry me about habits which younger people have acquired. I now can see that 100 years ago cars would worry a 70-year-old born in 1855. “Everybody scootin’ and tootin’ these infernal muh-SHEENS! T’aint nachurl! Next thing ya know, people won’t even live together cuz they can just drive to work!” with the word “drive” carrying all the distaste and disapproval an old man might feel.

Humans measure the world using an internal scale developed through experience. We slow our learning process with each passing year, experience becoming a boon and an obstacle to learning new ways. Fifty years later, we don’t even see the same world as younger people do. This is neither good or bad; it simply explains our attitudinal shift. Maybe you caught a bit of that here, but I fear I’m too caught up in it to accurately relay it to you. Everyone my age is nodding their head while everyone thirty years younger has made some derisive sound en route to dismissing the whole notion out of hand.

So be it. You’ll see.

Time-foolery

[In our continuing series, Cranky Old Man Yells At Clouds, today we again tackle the tough Time issue. For other time-rants, see here and here.]

“Upon This Altar” — manipulated photograph. October 2024.

This morning, November 3rd, 2024, I rose at 6:16 a.m. according to our two bedside clocks. Dressing and walking to the kitchen, I noted the analog kitchen clock concurred, as did the digital clock on the stove (except when the now-failed crossbar made an “8” look like a “0”). For some reason the microwave got confused and reported the time actually was two hours and 50 minutes prior. All of these timepieces and presumably the clock on the deck, the clock in the guest bedroom, and the clock on the fireplace mantel backed the majority opinion: 6:16 a.m.

My cellphone, however, said I had risen earlier–it was still prior to 5:30 a.m. It reflected the common and legal opinion that an extra hour had appeared overnight during which no time passed. For the rest of 2024, time would be measured on Standard Time.

This clock conflict didn’t bother me. It’s been dark for weeks when I rise. The sun rose today approximately 90 minutes after I did, and it did the same yesterday. My wife and I ate breakfast about an hour later than we usually do on a Sunday, but our breakfast times are flexible these days, and we’re not going to church because we’re still quarantining due to Covid. My day so far has run its course normally, and the only effect of this time change will be making sure we tune into our church services at a specific time which the kitchen clocks would say is 11:30 a.m., but my connected clocks (phone, desktop computer, etc.) will say is 10:30 a.m.

You could argue my cavalier approach to this time change results from my retired state, and you would be partially correct. Few things happen at set times in my day anymore. But even when my day revolved around “getting to work” and “catching a plane,” I’ve looked at time as a voluntary measurement. I don’t need to order my life by it. For nearly 30 years I have rarely used an alarm clock to make myself get up at a certain time. They exist primarily as safety nets to make sure I don’t oversleep, and usually the mere act of setting a morning alarm will suffice to wake me just prior to the nasty thing interrupting my sleep. I mention all of this not to brag about how wonderfully I deal with time, but to explain a relationship to it which causes me to blow a few gaskets twice a year.

Each year about this time we’re subjected to some of the lamest reportage, critical thinking, and general common sense that we see all year–except for the commensurate period in late winter/early spring when it rears its foolish head and reverses its so-called logic (sometimes). I’m talking about all the nonsense you’ll read about Leaping Forward in time when we go to Daylight Saving Time, and when we Fall Back to Standard Time on the first weekend in November.

“Fall” — manipulated photograph. October 2024.

I’m not talking about the ill effects many people report from the shift in timekeeping. These effects align with everything we know about a body’s rhythms and the general circadian rhythms of most creatures on this planet. One shouldn’t wonder that attempting to stick to a personal schedule which has been artificially shifted an hour would have an impact on the person attempting it. No, what I’m talking about are all the inane things said about Time when earnest people lose their literary way. Here’s an example written by a presumably respected reporter for the New York Times on November 2, 2024, in a morning newsletter I received:

I know, it’s just one hour. How one spends it or doesn’t is hardly determinative of whether they’re making the most of their time on earth. But the scarcity of daylight this time of year does make every hour feel that much more valuable.

from the New York Times Morning Brief — author’s name omitted for decency’s sake

Making the most of your time means you’re looking at Time as a Real Thing, something which can be rationed like oats or good whisky or the chocolates in a one-pound sampler. You’re looking into the future and saying, in essence, “this hour coming up is a gift and I have to be sure to spend it wisely.” Okay, let’s just set aside the easily demonstrable fact that none of us lives in the future. “Now” is now, it’s always now, and focusing on the future remains an efficient method for not living mindfully in the present. Regardless, most of do make plans. We’ll give Ms. Kirsch a pass on this one. We’ll also let her unpack with her therapist this need to do something with that extra hour. Perhaps her parents raised her to “make something of herself”? I’ve succumbed to this state of mind many a time, but I’ve found great satisfaction in being what I am.

Instead, let’s consider the statement at the end, the one about daylight’s scarcity making each hour feel more valuable. Huh. Daylight hours are valuable, nighttime’s aren’t? I was unaware I cannot do anything when the sun sets. I guess overachievers everywhere violate some social norm when we rise 90 minutes prior to the sun and write things like this. More seriously, you can perhaps feel a certain pressure to use this extra hour for some purpose, but predicating that pressure on the sun’s daily appearance ties two things together which have nothing to do with each other. In New York City, where I believe she lives from other things she has written, the sun will be in the sky ten hours and 19 minutes today. Yesterday it lingered for three more minutes. This process has been happening so gradually, one wonders exactly when this “scarcity of daylight” made its presence known. After the vernal equinox? When the author realized in late August that sun shone for only twelve minutes more than half the day, but in June it had done so for more than three hours? (All measurements here are based on Manhattan in 2024 as recorded on timeanddate.com.) This so-called scarcity of daylight doesn’t seem to have bothered her too much a week ago when it was all of about 20-25 minutes more than it will be today.

No, I have little empathy for a person who feels this extra hour represents something mildly momentous and not to be taken lightly. She opens with the idea of just sleeping an extra hour–“sleep as much as you need to!” I want to shout–adding that as she sets her clocks back on Saturday evening, she will anticipate “that brief moment of confused excitement tomorrow when I wake and check the time: It’s 7, no wait, it’s actually 6!” Putting aside the fact that this undercuts the beginning of the very same sentence–you just said you’re setting the clocks back, so you can’t look at 7 and think it’s 6!–I will grant her the idea of an extra hour on this weekend motivates me too, but not as if it represents some life-changing moment. Rather it’s analogous to the feeling I get when a surprise rain shower eliminates a plan to work in the yard and thereby grants me an hour or two to do something unplanned. But immediately after the quote above, she writes a sentence which buried within it contains what I think might be a common belief which is just plain wrong:

As we enter the final two months of the year, thoughts naturally turn to how we’re filling our days. [same source]

I hope I’m reading that incorrectly. Why do one’s thoughts turn “naturally” to this? (Mine don’t.) Has it something to do with the End of the Year, another silly time construct? Is it because we’re approaching Christmas and other holidays, many of which have an element of self-examination? It seems to imply our author thinks November and December are the darkest months, coming as it does on the heels of lamenting the scarcity of daylight. No, no, you poor, benighted columnist. Today, Nov. 3, 2024, is 48 days prior to the winter solstice. Another 48 days after the solstice will be February 7, 2025. Ignoring that the solstice really isn’t the shortest amount of daylight in the year all the time–that’s intermediate temporal mechanics; we’ll get to that in our next course–you won’t see a speck more daylight for 96 days! That’s a lot more scarcity than just two months. It’s three with a handful of days left over.

Buried in another paragraph, our writer brings out one of the bigger fallacies about changing the clocks: that somehow having an hour “moved” to the evening or morning will have a meaningful impact on one’s life. See if you can spot it:

“Every first Sunday in November, I contemplate becoming a different, better person, one who gets up one hour earlier to meditate or exercise or meal-prep. I could be the person who spends an hour journaling, or fixing a large, healthy breakfast or taking the dog for a brisk walk in the cold dark. ” [same source]

If you get up one hour earlier, it’s just one hour earlier in the same day. It’s coming from somewhere. Are you going to bed earlier in the evening? Or are you cheating yourself out of an hour’s sleep? Are you going to tell your employer you’ll be in the office one hour less so that you can have a full evening, a decent night’s sleep, and still start a meditation practice before breakfast each day? I suspect, however, our author thinks that somehow an extra hour has ‘appeared’ in the morning. “Look, y’all, I used to get up right now according to the clock, but right now is only 5:30 a.m., not 6:30 a.m. I’ve got an extra hour! Yippee!” (Insert reference to Spinal Tap and “turning it up to 11.”)

Let’s bring this diatribe to a close. Let’s all try to realize daylight lessens from summer solstice to winter solstice, and that each day’s length mirrors another on either side of the solstice (either solstice, it doesn’t matter). Every day, every moment, moves the same: the length of the sun’s presence above the horizon added to the length of its absence always runs about 24 hours (if you absolutely must measure it). When we live artificially in the Timescape instead of the reality of the Dayscape, we suddenly think “Oh, I’ve lost an hour,” in March and “Oh, I’ve gained an hour,” in November, but really, truly nothing has changed. Let go of that desperate grip on Time. It’s okay. You won’t fall. You’ll still be here…just like always.